Product Designer · 2016–2020 · Global Platform · Early AI UX
Challenge
Modernising a fragmented, legacy digital presence for one of the world's largest asset managers, while simultaneously designing UX for an early internal AI assistant at a time when almost no financial institutions had tackled conversational AI.
Approach
Led two parallel workstreams. First: full legacy-to-responsive redesign of the global Asset Management platform across all form factors, working directly with directors to align visual language with UBS brand standards and optimise information hierarchy. Second: owned end-to-end UX and interaction design for an internal AI assistant, defining conversation flows, task automation workflows, and the complete user experience from scratch, without established patterns to follow.
Impact
Global platform rollout serving institutional clients across 50+ countries
One of the earliest AI assistant UX workflows designed in tier-1 banking
Delivered under direct trust of director-level stakeholders