Vice President, UX Designer · 2021–2025 · Digital Experience Design - Creative Technology Tooling
Challenge
Design teams operating at enterprise scale with manual, inconsistent processes, slowing delivery and increasing cost across global teams.
Approach
Introduced custom tooling and rapid prototyping services across design teams. Led strategy and adoption planning, defining OKRs and KPIs to track efficiency gains and demonstrate value to executive stakeholders. Ran alignment workshops connecting product goals to business outcomes.
Impact
$8.1M documented ROI per year
Accelerated delivery across global design teams
Established tooling as a strategic design capability at firm level